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Portia Emare Brings a Fresh Era to Talent Representation with the Launch of Ori Artists

This week at the Sir Hotel, Devonshire Square, London’s creative crowd gathered for the highly anticipated relaunch of Ori Artists, a new kind of talent agency founded by Portia Emare, who’s bringing soul, vision, and modern energy back into the business of representation.

For Portia, this is more than just a business venture — it’s a calling. A seasoned performer herself, Portia’s roots run deep in the industry. Having signed with her first agent at just eleven while studying at theatre school, she’s lived the life of an artist from the inside out. Now, with Ori Artists, she’s flipping the traditional talent model on its head, with empathy, empowerment, and authenticity at its core.

“I want to represent artists who are original, who have stories to tell,” Portia says. “This is about celebrating individuality and helping creatives show up as their highest selves.”

And it shows. The launch event was a collision of artistry and atmosphere, with Elijah Craig Bourbon shaking up Old Fashioneds for the welcome drinks, a sleek press wall courtesy of Mayfair Digital, and a live line-up that blended pure star power with raw London grit.

Performances came from E.M. Kane, the rising Scottish singer-songwriter with a magnetic stage presence, and Cleopatra Madonna Higgins, yes, that Cleopatra — of 90s pop royalty — who delivered a powerhouse “Diva set” alongside the Ori Band. The evening crescendoed into an open jam session hosted by Portia herself, featuring West End luminaries David Albury, Kayleigh McKnight, Emma Lindar, Charlotte Riby.

But Ori Artists isn’t just about showcasing talent; it’s about redefining what representation looks like in a digital age. Partnering with Mayfair Digital, Portia’s team is helping artists navigate the fast-changing worlds of social media, branding, and AI, making sure the best talent in London isn’t lost to the algorithm.

The name Ori comes from Portia’s Nigerian heritage, inspired by her grandfather’s wisdom. “Ori” means “inner head” , the spiritual self that guides you toward your destiny. That philosophy runs through everything Portia does: independence, self-worth, self-belief, and alignment with purpose.

“Inside us, we already know who we are,” she says. “My job is to help artists see that and show it to the world.

With a roster that spans DJs, singers, musicians, dancers, musical theatre performers, and even comedic clowns, Ori Artists celebrates the beautifully diverse face of performance today. It’s a bold, compassionate move in an industry that’s often forgotten its heart.

At the Sir Hotel relaunch, surrounded by music, conversation, and creative energy, one thing was clear: Portia Emare isn’t just running a talent agency — she’s building a movement.