As artists, we often find ourselves navigating uncharted waters, armed with creativity, passion, and a relentless drive to succeed. Yet, despite years of rigorous training in traditional theatre schools, there’s one crucial aspect of our careers that often goes overlooked: the business of being an entertainer.

Let’s take a journey back to my days in theatre school. Ballet lessons, tap classes, rigorous training in acting, singing, and dancing – I did it all. But amidst the whirlwind of artistic exploration, there was one fundamental skill I found sorely lacking: how to be an entrepreneur of my own craft.

Sure, I was taught to hone my skills, to perfect my craft, and to be grateful for every opportunity that came my way. But what about the business side of things? How to brand myself, negotiate fees, network effectively, or communicate with industry professionals beyond the stage?

These essential skills, I realised, were left largely unaddressed in traditional theatre education. And yet, in today’s fast-paced industry, where careers can be fleeting and competition fierce, they are more important than ever.

Fortunately, times are changing. With the rise of social media and the growing emphasis on personal branding, artists are beginning to recognise themselves as more than just performers – they are brands in their own right.

But what about those of us who didn’t receive this crucial training? At Ori Artists, we believe in bridging this gap. We understand the challenges artists face in navigating the complexities of the modern entertainment industry, and we’re here to help.

Whether you’re a seasoned professional or just starting out, we offer guidance and support to help you navigate the business side of your career. From branding and marketing to negotiating contracts and building networks, we’re here to empower you to take control of your career and thrive in today’s ever-evolving industry.

So, if you’ve ever felt stuck or in limbo with your career, know that you’re not alone. And remember, seeking advice and asking for help is not a sign of weakness – it’s a step towards growth and success.

Together, let’s embrace the changing landscape of the entertainment industry and seize the opportunities it presents. After all, the world is our stage, and with the right tools and guidance, the possibilities are endless.

Join us at Ori Artists, where we’re redefining what it means to be an artist in the 21st century. Let’s embark on this journey together and pave the way for a brighter, more prosperous future in the world of entertainment. 

Portia Emare 

Owner of Ori Artists 

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